They went from having 4 students at the first course, 5 at the second, to a jump to 27 after our efforts.
Here are some posters we put up around campuses.
Here are bookmarks to give out with CRNE study guides.
Here's a testimonial:
"Immersion Creative was vital to the growing success of our business. We had a good product, but nobody knew about us. Through social marketing and creative advertising Mike helped us acquire 540% more students."
I am currently doing my second complete "Immersion Experience."
Normally I research everything I can about my clients and their competitors before beginning a major project.
With an Immersion Experience, it is even more involved. I work right in their office. I bring my laptop and meet the staff. I listen to their music, and I develop an understanding of how they sell. I learn from the people who know their business best - the client themselves - and then I build communications tailored to their personality and style.
I will post our new creative as soon as it hits the public. But for now, it's all under wraps.
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Immersion Creative is excited to introduce its new intern, Michelle Chuang.
She is a recent graduate of Johns Hopkins University majoring in Neuroscience. Although Michelle’s background is in science, she has a passion for art direction and copywriting. She is back in Vancouver for the summer before she heads to grad school in NYC where she will attempt to land a job in advertising.
It's a good name as well, actually, as in: e·merge (-mûrj) intr.v. e·merged, e·merg·ing, e·merg·es 1. To rise from or as if from immersion: Sea mammals must emerge periodically to breathe. 2. To come forth from obscurity: new leaders who may emerge. 3. To become evident: The truth emerged at the inquest. 4. To come into existence. See Synonyms at appear.
It is one thing to get your name to the top of Google, and another thing to keep it there.
What's the secret? Blogs. Whatever I put up there, stays up there.
Need proof, aieya, of course you do: Here's a breakdown.
If you click on each link you can see their Google placement.
Sustainability Advertising This has been #1 since March 6, 2005, when I first got into blogging. I started this blog for Creative Wonders, an agency with a focus of sustainability and LOHAS advertising.
Freelance English Copywriter This has been #1 since August 28, 2006. This was my second blog. I used it to find a job in Hong Kong. Since then, it has given me thousands of dollars worth of freelance.
English copywriter This has been #1 since June 5, 2007. I started it to own 'English copywriter' as well as just freelance, as I was working at Ogilvy at the time. Some of the spilloffs of this blog have me as the #1 source in things I could never anticipate, such as:
I am a big fan of blogs. In today's advertising world, they are referred to as "long-tail marketing," and they work very well.
Blogs allow you to put forward useful information, as well as your name, on a particular topic.
If you happen to have a car dealership in Vancouver, a blog about things to look for when buying a new car in Vancouver would be useful. People thinking about getting a new car, and researching into different brands and models (and places to buy) would stumble across your blog, and if it was well-written and informative, they would absorb it as well.
This specific knowledge set allows you to become an authority on the matter, and it leads people straight to you on a Google search.
So far, I have set up blogs for everything that I thought could be useful to me, my friends and the businesses I have worked for. So far, I have always managed to get to either #1 or #2 on the Google rankings. It takes some time, and it is very labour-intensive, but it works, and the results stay there indefinitely. The first blog I ever made, for Creative Wonders, was called Sustainability Advertising. It has held the #1 spot for over five years.
In a recent study, it was shown that most marketing and advertising professionals sought after more innovative campaigns in tougher times. The Creative Group, in an independent study, polled over 250 professionals randomly selected from over 2000 agencies.
The results were encouraging for small businesses looking to stand out in a once saturated market of wallpaper ads.
“Firms that lack the resources to support traditional marketing initiatives may be willing to stand out on a limb and try something different,” stated The Creative Group’s Megan Slabinski.
In the words of ad legend Bill Bernbach: “Properly practiced creativity can make one ad do the work of ten.”
For years I have been freelancing for clients. And working for agencies. This means I have been absorbing everything I can about their companies. I have been listening intently to their business problems and offering solutions. I have been an outside observer, seeing how a consumer sees, to help build and shape communications.
This is an immersive process. But now, I plan to take it one step further.
I'm after immersion, I mean complete immersion. As in being there in the flesh.
I'll work with you for a while, to get a feel for what your business is really all about. Every business has its own taste and that's the spice and I'm flavour I'm trying to express.
The idea is to offered custom-tailored solutions to unique brands that need to stand out in a cluttered market. And the best way to do so is to show off their strengths. It's my job to find them.
Either way, wish me luck as I set forth on this adventure. You can see my other blog here: