Wednesday 16 September 2009

Here's to the power of the headline.

The University of Nebraska did a little experiment in interesting headlines. They ran two ads for the same thing.

The first was something like: "Great part-time campus jobs."

The second said: "Crybabys need not apply."

Guess which one got 65% more hits?

You can read about it here: Ma-ma-ma-ma mama's boy