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Showing posts with label copywriter. Show all posts
Showing posts with label copywriter. Show all posts
Wednesday, 27 May 2009
You have been kind, polite and helpful...
For free...for far too long.
Now it's time to get paid!
Here is our latest website.
PSC Referral Rewards
Get paid for every referral you send to Pardon Services Canada.
Now it's time to get paid!
Here is our latest website.
PSC Referral Rewards
Get paid for every referral you send to Pardon Services Canada.
Tuesday, 31 March 2009
Immersion Journalism
Immersion Journalism is about submerging yourself in your subject.
Similar to Gonzo Journalism.
Similar to what I do at Immersion Creative.
Here is the Wiki article: Immersion Journalism.
Similar to Gonzo Journalism.
Similar to what I do at Immersion Creative.
Here is the Wiki article: Immersion Journalism.
Sunday, 29 March 2009
Thursday, 19 March 2009
Ice Cream Truck Advertising
And now for something completely different.
Immersion Creative has access to a complete fleet of ice cream trucks.
When is the last time someone chased after your ad? Wrap a whole truck, and make your message funky and fun.
If you are interested in Ice Cream Truck Advertising let me know.
Call Mike at 604 537 1874.
Immersion Creative has access to a complete fleet of ice cream trucks.
When is the last time someone chased after your ad? Wrap a whole truck, and make your message funky and fun.
If you are interested in Ice Cream Truck Advertising let me know.
Call Mike at 604 537 1874.
Wednesday, 18 March 2009
Vancouver Creatives Who Like Money
The fourth meeting of the most creative and entrepreneurial minds in Vancouver is tonight.
Join the Facebook Group, and then join us at Yaggers at 6 pm.
Join the Facebook Group, and then join us at Yaggers at 6 pm.
Thursday, 12 March 2009
Emersion Creative
Do you know what's strange?
Whenever I tell people about Immersion Creative, they search for it as:
Emersion Creative.
or
Emersion Advertising.
It's a good name as well, actually, as in:
e·merge (-mûrj)
intr.v. e·merged, e·merg·ing, e·merg·es
1. To rise from or as if from immersion: Sea mammals must emerge periodically to breathe.
2. To come forth from obscurity: new leaders who may emerge.
3. To become evident: The truth emerged at the inquest.
4. To come into existence. See Synonyms at appear.
I like to think the end product of the Immersion Experience would be the Emersion Experience.
Whenever I tell people about Immersion Creative, they search for it as:
Emersion Creative.
or
Emersion Advertising.
It's a good name as well, actually, as in:
e·merge (-mûrj)
intr.v. e·merged, e·merg·ing, e·merg·es
1. To rise from or as if from immersion: Sea mammals must emerge periodically to breathe.
2. To come forth from obscurity: new leaders who may emerge.
3. To become evident: The truth emerged at the inquest.
4. To come into existence. See Synonyms at appear.
I like to think the end product of the Immersion Experience would be the Emersion Experience.
My latest article
Alright, it's a little ridiculous, but here it is:
Vancouver Advertising meet Immerison Creative Pt. One - The Website
Vancouver Advertising meet Immerison Creative Pt. One - The Website
Wednesday, 11 March 2009
Logo Blues
Some people like my logo.
Some people don't.
You can't please everyone all of the time. Although my belief is a good ad should come pretty close.
So, I'm putting it up for contest, if you have a better idea, let me know, and I'll give you a cool prize.
Some people don't.
You can't please everyone all of the time. Although my belief is a good ad should come pretty close.
So, I'm putting it up for contest, if you have a better idea, let me know, and I'll give you a cool prize.
Monday, 2 March 2009
My newest blog
I just started another blog about Vancouver advertising.
It's called just that: The Vancouver Advertising Blog
It's called just that: The Vancouver Advertising Blog
Vancouver Advertising
My latest column about Vancouver advertising is out:
Vancouver Advertising and the Great SEO Challenge
Vancouver Advertising and the Great SEO Challenge
Saturday, 28 February 2009
Times Are Tough. Advertise Smarter.
It can cost upwards of 80 grand to put an ad in the Yellow Pages for a year.
Madness!
We are in the worst recession in 70 years. It's time to tighten the belt without disappearing completely.
You don't need to advertise less. You need to Advertise Smarter.
For half of your Yellow Pages ad, I will provide you with an integrated campaign that includes:
#1 spot on Google
A TV ad
A radio ad
A print ad
A blog
An online column
If you want Vancouver advertising that gets mad results, contact me today at 604 537 1874.
Madness!
We are in the worst recession in 70 years. It's time to tighten the belt without disappearing completely.
You don't need to advertise less. You need to Advertise Smarter.
For half of your Yellow Pages ad, I will provide you with an integrated campaign that includes:
#1 spot on Google
A TV ad
A radio ad
A print ad
A blog
An online column
If you want Vancouver advertising that gets mad results, contact me today at 604 537 1874.
Wednesday, 25 February 2009
Facebook Group Challenges the Yellow Pages
There was an article in 24 today about how the Yellow Pages will soon be obsolete as we know it if Facebook has its way with the directory giant.
Not only are the Yellow Pages an enormous waste of paper, trees and resources. They are also ineffective. Almost everything is sought after online now. And an enormous number end up in landfills.
There is now a Facebook Group called: The Yellow Pages must be stopped.
The creator, Jonathan Narvey, wants an opt-in subscription to the 1000 page tomes, so the majority of doesn’t go wasted unnecessarily. Good.
Immersion Creative has also taken notice. I can get anything to the top of the internet. I have been doing it with blogs so far, but in the future, I plan to do more brass tacks SEO.
I offer this to any company with a two-page full-colour spread: I will get you to #1 for half the price of your Yellow Pages ad.
Contact me at 604 537 1874 for more details.
Not only are the Yellow Pages an enormous waste of paper, trees and resources. They are also ineffective. Almost everything is sought after online now. And an enormous number end up in landfills.
There is now a Facebook Group called: The Yellow Pages must be stopped.
The creator, Jonathan Narvey, wants an opt-in subscription to the 1000 page tomes, so the majority of doesn’t go wasted unnecessarily. Good.
Immersion Creative has also taken notice. I can get anything to the top of the internet. I have been doing it with blogs so far, but in the future, I plan to do more brass tacks SEO.
I offer this to any company with a two-page full-colour spread: I will get you to #1 for half the price of your Yellow Pages ad.
Contact me at 604 537 1874 for more details.
The Great SEO Challenge
To demonstrate my SEO skills on a non-blog site, I have decided to put my own website, Immersion Creative, at #1 for Vancouver Advertising.
Currently, it is at 1393.
Let's see how long it takes to get to #1 (sans blog).
Ready, set, go...
Currently, it is at 1393.
Let's see how long it takes to get to #1 (sans blog).
Ready, set, go...
Tuesday, 10 February 2009
Small World Studies
This was my most recent project at Immerison Creative.
The pretty Russian girl in the foreground is my little mouse.
Small World Studies
The pretty Russian girl in the foreground is my little mouse.
Small World Studies
Thursday, 5 February 2009
How Long Do They Last?
It is one thing to get your name to the top of Google, and another thing to keep it there.
What's the secret? Blogs. Whatever I put up there, stays up there.
Need proof, aieya, of course you do: Here's a breakdown.
If you click on each link you can see their Google placement.
Sustainability Advertising
This has been #1 since March 6, 2005, when I first got into blogging. I started this blog for Creative Wonders, an agency with a focus of sustainability and LOHAS advertising.
Freelance English Copywriter
This has been #1 since August 28, 2006. This was my second blog. I used it to find a job in Hong Kong. Since then, it has given me thousands of dollars worth of freelance.
English copywriter
This has been #1 since June 5, 2007. I started it to own 'English copywriter' as well as just freelance, as I was working at Ogilvy at the time. Some of the spilloffs of this blog have me as the #1 source in things I could never anticipate, such as:
Ogilvy and Mather copywriter Hong Kong and Advertising and Mind Manipulation
The spill-off effects of blogs are huge. I'll get to that in another post: The Spill-off effects of blogs.
Either way, where were we? Yes, after that, I realized I had the power to get things to the top of Google. And they were staying there.
So I tried some more.
A Copywriter in Asia
This has been up since March 6, 2007.
Native English Teacher
I made this for my fiancee, Maria. It has been #1 worldwide since May 8, 2007. And this is a very competitive market.
Vancouver Transit Advertising
I made this for my friend, Jon, who works at Lamar Transit Advertising. It has been #1 since October 22, 2006.
You get the idea. They go up to the top and they stay there.
Why? Because they are real. A lot of scammers will try to sell you on the idea of a quick-fix for fast cash. There is no such thing. Blogs are hard work. But they work. And they last.
What's the secret? Blogs. Whatever I put up there, stays up there.
Need proof, aieya, of course you do: Here's a breakdown.
If you click on each link you can see their Google placement.
Sustainability Advertising
This has been #1 since March 6, 2005, when I first got into blogging. I started this blog for Creative Wonders, an agency with a focus of sustainability and LOHAS advertising.
Freelance English Copywriter
This has been #1 since August 28, 2006. This was my second blog. I used it to find a job in Hong Kong. Since then, it has given me thousands of dollars worth of freelance.
English copywriter
This has been #1 since June 5, 2007. I started it to own 'English copywriter' as well as just freelance, as I was working at Ogilvy at the time. Some of the spilloffs of this blog have me as the #1 source in things I could never anticipate, such as:
Ogilvy and Mather copywriter Hong Kong and Advertising and Mind Manipulation
The spill-off effects of blogs are huge. I'll get to that in another post: The Spill-off effects of blogs.
Either way, where were we? Yes, after that, I realized I had the power to get things to the top of Google. And they were staying there.
So I tried some more.
A Copywriter in Asia
This has been up since March 6, 2007.
Native English Teacher
I made this for my fiancee, Maria. It has been #1 worldwide since May 8, 2007. And this is a very competitive market.
Vancouver Transit Advertising
I made this for my friend, Jon, who works at Lamar Transit Advertising. It has been #1 since October 22, 2006.
You get the idea. They go up to the top and they stay there.
Why? Because they are real. A lot of scammers will try to sell you on the idea of a quick-fix for fast cash. There is no such thing. Blogs are hard work. But they work. And they last.
Monday, 2 February 2009
The Superbowl
The Superbowl is the biggest day of the year for advertising.
The cost for a 30-second spot is outrageous: $2.6 million. However, this is a good time to put creativity in perspective. If you were spending that much money, you would want a spot that works.
So the effectiveness of creativity is thrown in the spotlight.
Notice how strategy takes a second seat to comedy?
Companies want people to WATCH that spot, because they spent a fortune on it. How do you make people watch it in the first place? Creativity.
It doesn't matter how useful or informative an ad is. No one wants to watch a boring branding spot. No one except for the owner of the company.
These are multi-billion dollar companies spending millions on a spot. Does creativity work? Of course!
You can see all of the ads here: Superbowl ads
The cost for a 30-second spot is outrageous: $2.6 million. However, this is a good time to put creativity in perspective. If you were spending that much money, you would want a spot that works.
So the effectiveness of creativity is thrown in the spotlight.
Notice how strategy takes a second seat to comedy?
Companies want people to WATCH that spot, because they spent a fortune on it. How do you make people watch it in the first place? Creativity.
It doesn't matter how useful or informative an ad is. No one wants to watch a boring branding spot. No one except for the owner of the company.
These are multi-billion dollar companies spending millions on a spot. Does creativity work? Of course!
You can see all of the ads here: Superbowl ads
Saturday, 31 January 2009
Get #1 on Google With a Blog
I have shot 13 blogs to the top of Google, with hard work, and a few tricks up my sleeve.
Ranked #1 on Google worldwide:
Sustainability Advertising (for Creative Wonders)
Freelance English Copywriter (for me)
English Copywriter (for me as well)
Native English Teacher (for my fiancee, Maria)
Vancouver Transit Advertising (for my friend, Jon at Lamar)
Pardon Services Canada Testimonials (for Pardon Services Canada)
Copywriter in Hong Kong (also for me)
A Copywriter in Asia (yep, me again)
Oslo webdesign (for my friend, Kristian)
How do I get rid of my Canadian criminal record? (for PSC)
Pardon Me, Canada (for Pardon Services Canada)
Remove Your Record (for Pardon Services Canada)
And of course:
Immersion Creative
In progress:
I want to study in Canada (for Small World Studies)
Study in Canada work in Canada (for Small World Studies)
If you would like me to make a blog for you, I have special packages available on my website: Immersion Creative
Ranked #1 on Google worldwide:
Sustainability Advertising (for Creative Wonders)
Freelance English Copywriter (for me)
English Copywriter (for me as well)
Native English Teacher (for my fiancee, Maria)
Vancouver Transit Advertising (for my friend, Jon at Lamar)
Pardon Services Canada Testimonials (for Pardon Services Canada)
Copywriter in Hong Kong (also for me)
A Copywriter in Asia (yep, me again)
Oslo webdesign (for my friend, Kristian)
How do I get rid of my Canadian criminal record? (for PSC)
Pardon Me, Canada (for Pardon Services Canada)
Remove Your Record (for Pardon Services Canada)
And of course:
Immersion Creative
In progress:
I want to study in Canada (for Small World Studies)
Study in Canada work in Canada (for Small World Studies)
If you would like me to make a blog for you, I have special packages available on my website: Immersion Creative
Why Blogs?
I am a big fan of blogs. In today's advertising world, they are referred to as "long-tail marketing," and they work very well.
Blogs allow you to put forward useful information, as well as your name, on a particular topic.
If you happen to have a car dealership in Vancouver, a blog about things to look for when buying a new car in Vancouver would be useful. People thinking about getting a new car, and researching into different brands and models (and places to buy) would stumble across your blog, and if it was well-written and informative, they would absorb it as well.
This specific knowledge set allows you to become an authority on the matter, and it leads people straight to you on a Google search.
So far, I have set up blogs for everything that I thought could be useful to me, my friends and the businesses I have worked for. So far, I have always managed to get to either #1 or #2 on the Google rankings. It takes some time, and it is very labour-intensive, but it works, and the results stay there indefinitely. The first blog I ever made, for Creative Wonders, was called Sustainability Advertising. It has held the #1 spot for over five years.
Blogs allow you to put forward useful information, as well as your name, on a particular topic.
If you happen to have a car dealership in Vancouver, a blog about things to look for when buying a new car in Vancouver would be useful. People thinking about getting a new car, and researching into different brands and models (and places to buy) would stumble across your blog, and if it was well-written and informative, they would absorb it as well.
This specific knowledge set allows you to become an authority on the matter, and it leads people straight to you on a Google search.
So far, I have set up blogs for everything that I thought could be useful to me, my friends and the businesses I have worked for. So far, I have always managed to get to either #1 or #2 on the Google rankings. It takes some time, and it is very labour-intensive, but it works, and the results stay there indefinitely. The first blog I ever made, for Creative Wonders, was called Sustainability Advertising. It has held the #1 spot for over five years.
Friday, 30 January 2009
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