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CBC Radio One

Immersion Creative was on the radio this morning, talking about guerilla marketing.

I spent all night trying to come up with a good way to define when it's appropriate and when it's not. But in the end, it's a call for the masses, like with any artform.

Sometimes people love it, sometimes people hate it. It's like all advertising, I guess.

Here's a campaign we did in Hong Kong. I thought it was pretty fun. And that's kind of the point of it.




(Click for a larger size.)

Pardon Services Canada - Bus Ads

These ads turned out really well. I see them everywhere now.

And for Pardon Services Canada, business has never been better.

Pardon Services Canada Ads Nicked!

I finally got to see the PSC ads up on the Skytrain. They looked great, for a day, and then they were stolen.

When I called Crime Stoppers, they told me I should take it as a compliment.