Saturday 26 September 2009

Art to Boot





This was Immersion Creative's entry to the Blundstone Art to Boot contest. Special thanks to artist Angel Stehlen.

Saturday 19 September 2009

Immersion Experience #2

I am currently doing my second complete "Immersion Experience."

Normally I research everything I can about my clients and their competitors before beginning a major project.

With an Immersion Experience, it is even more involved. I work right in their office. I bring my laptop and meet the staff. I listen to their music, and I develop an understanding of how they sell. I learn from the people who know their business best - the client themselves - and then I build communications tailored to their personality and style.

I will post our new creative as soon as it hits the public. But for now, it's all under wraps.

Wednesday 16 September 2009

Here's to the power of the headline.

The University of Nebraska did a little experiment in interesting headlines. They ran two ads for the same thing.

The first was something like: "Great part-time campus jobs."

The second said: "Crybabys need not apply."

Guess which one got 65% more hits?

You can read about it here: Ma-ma-ma-ma mama's boy

Tuesday 15 September 2009

Where do I get my clients?

People always ask me where I get my clients from. There are some referrals, some chance meetings, but mostly, they come through social media.

I have three Twitter accounts, eight blogs, two Youtube sites, a Perfspot page, Plurk, Facebook, Flickr, LinkedIn and I am on several forums.

7 of my 18 clients were found through social media. That’s about 40% of my business.

I can do the same for you. Contact me today at mike@immersioncreative.com and I’ll show you how you can bring customers to you like a magnet, without paying a dime for traditional media.

Immersion Creative Updated Client List

Pardon Services Canada
Haalsa Online Referrals
Pet Place
Primed Nurses Training
DF Psych
Agoo Apparel
Leg Huggers
Mr. Cool Ice Cream
Rob Hadley, Hypnotherapist
Nika Shoe Repair
Small World Studies
English Bay Bikes
Xpedia
Polygone
Golden Eagle Charters
Staples Online
Lee Gardens
Plus two others...