In a recent study, it was shown that most marketing and advertising professionals sought after more innovative campaigns in tougher times. The Creative Group, in an independent study, polled over 250 professionals randomly selected from over 2000 agencies.
The results were encouraging for small businesses looking to stand out in a once saturated market of wallpaper ads.
“Firms that lack the resources to support traditional marketing initiatives may be willing to stand out on a limb and try something different,” stated The Creative Group’s Megan Slabinski.
In the words of ad legend Bill Bernbach: “Properly practiced creativity can make one ad do the work of ten.”
8 years ago
